The Apple vs Samsung patent war might be Samsung’s best ad campaign till now
(Cross posting from my blog - posted originally in April 2013)
I’d been saying this many times to many people for a while now so I thought I’d do some research and see if my hunch was correct. I never could shake the feeling that before 2011 (the year when Samsung got sued - April 2011), Samsung was a measly 2nd rung OEM like HTC, Sony, etc. It had no respect of the people in terms of design and it was certainly no ‘market leader’ or ‘trend-setter’.
So after some digging, I found some proof. I admit, it’s circumstantial but unlike Samsung and Apple, I’m not in court so that doesn’t matter! Also, if there’s smoke, there has to be a fire. I basically looked into Samsung’s sales figures for mobile phones from the years 2009, 2010, 2011 and 2012.
I looked up 2009 and 2010 to see how the sales used to increase for Samsung before the hype. I wanted 2011’s figures just to see if the hype...